why everything looks fine but something still feels off
Universal links platform was not even on my checklist when I first started running app campaigns. I was more focused on clicks, installs, creatives… the obvious stuff. And honestly everything looked fine on reports. Clicks were...
I remember the first time someone explained false air to me in the context of cement manufacturing. I was like — wait, so you're telling me that a significant chunk of your energy problem might literally just be... air? Getting in where it shouldn't?...