Two sports are growing faster in India than any others in the betting market: kabaddi and esports. Both have developed from niche domestic interests into major competition formats with substantial and rapidly expanding audiences. Both generate betting markets that are less efficiently priced than...
When Cricket Meets a Premium Exchange
Cricket betting in India has a specific character — deeply informed, passionately engaged, and increasingly demanding in terms of market depth and odds quality. The platforms that serve this audience best are those that take cricket as seriously as...